1、Key insights on the use of consumer-facing AI in global financial servicesJanuary 20252Executive summaryArtificial intelligence(AI)and machine learning(ML)technologies hold transformative potential for consumer-facing financial services,promising to enhance consumers financial lives and making finan

2、cial markets more efficient,accessible,and tailored for consumer needs.This report outlines key insights on consumer-facing AI and its implications for global financial innovation,based on the Global Financial Innovation Network(GFIN)AI Project,co-led by the UK Financial Conduct Authority(FCA)and th

3、e Dubai Financial Services Authority(DFSA).Throughout 2024,the GFIN AI Project explored consumer-facing applications of AI in financial services across global markets,focusing on use cases such as robo-advice,personalised finance,and the provision of consumer education and information.GFIN members a

4、nd affiliates shared their experiences in supporting the safe and beneficial adoption of AI in financial services,as well as sharing examples of regulatory approaches taken.Participants also examined and discussed the regulatory challenges and strategies to support the responsible AI use in financia

5、l services.Discussions highlighted the international commitment to collaborating and fostering innovation in financial services,while protecting consumers and other users of financial services,and maintaining competitiveness and growth.Through case studies and shared approaches,the report underscore

6、s the collective effort being undertaken to balance innovation with consumer protection.The GFIN AI Project is a prime example of the role of international collaboration and knowledge in enhancing global financial innovation.This report provides a summary of these discussions,but does not represent