1、HOW PRIVATE EQUITY CAN WIN IN PROFESSIONAL SPORTS INVESTINGTony SimpsonKaijia GuChris McMillanDavid GandarillasJolee Tung Oliver Wyman2How Private Equity Can Win In Professional Sports InvestingNo longer just passion plays for the wealthy and those seeking geopolitical influence,professional sports

2、are fast becoming an asset class of their own and creating value opportunities for investors.Revenues and valuations of major teams and leagues are rising,organizations are maturing,womens sports are booming,and media rights are soaring domestic media rights for the English womens football team,for

3、example,saw a rise of 800%to$65 million in the two years since they won the European Championship.It is not only major leagues such as the NFL opening their doors to institutional investors.An array of new sports and formats are seeking external investment for the first time.The sectors resilience p

4、rofessional sports are viewed as countercyclical is yet another draw.As a nascent asset class,however,sports investments need more time to build a solid track record.The landscape is complex,and visibility can be poor or misleading at times.And while the scarcity of premium assets helps drive up val

5、uations,it means some investors wait cautiously on the sidelines for the right moment to move into the sector.But investors who are ambitious,creative,and well prepared may enjoy an early adopter premium and emerge as winners.In this paper,we identify top trends and growth drivers across professiona

6、l sports and outline the key factors to consider before investing.OPPORTUNITIES ACROSS THE PROFESSIONAL SPORTS LANDSCAPEProfessional sports offer a range of asset types,each with its own business model,return considerations,and value-creation levers.The sector can be broken down into core sport and