1、G R E A T B R I T A I NHow concerned are Brits as AI tech advances and do they think financial institutions are doing enough to prevent phishing scams in 2025?Phishing fears in the AI era/Research Reality2Contents0102ForewordReport takeaways0304MethodologyConsumer insightsGreat Britain financial phi

2、shing report 2025Great Britain financial phishing report 20253Get in touchExplore our solutionsRun a surveyAs phishing attacks grow more sophisticated,Brits are facing a growing wave of digital deceptionone fuelled by advancements in AI.From hyper-personalised scam emails to deepfake voice fraud,cyb

3、ercriminals are leveraging technology to make phishing attempts more convincing than ever.But just how concerned are consumers about these evolving threats?And more importantly,do they believe that banks and financial institutions are doing enough to educate and protect them?”Matt PalframanDirector

4、of Financial Services Research,YouGov UKForewordhttps:/ Britain financial phishing report 20254Report takeawaysAI concernsMore than 3 in 4 Brits are concerned about the use of AI to create more convincing phishing scams(79%).This increases to 83%among Gen X and 85%among Baby Boomers.The key to engag

5、ement3 in 4 Brits say that clear,actionable tips are the most engaging format for phishing awareness content,followed by real-life examples.The big short(fall)British consumers expect more from banks/financial institutions.73%agree that banks should be doing“a lot more”to educate about financial phi

6、shing scams.Scam spotlight11%of Brits say they have fallen victim to phishing scams,with more than half of victims experiencing loss of money as a result of the scam(58%).Phishing awarenessEmails or newsletters are cited as the most effective format for educational materials about financial phishing