1、FUTURE OF BEAUTY REPORT 2024WHAT OUR SCENTS SAY ABOUT US A deep dive into the world of fragrance and emerging trends in 2024.THE FRAGRANCE EDITION Kristof Neirynck Avon CEO01Future of Beauty Report 2024Theres no doubt that trends in fragrance are evolving and so too has what we want from our scents.

2、From fragrance wardrobes to experimenting with scent layering to suit our personality,our love affair with fragrance is stronger than ever.Avon sells more fragrances worldwide than any other brand1 and we operate in more than 50 countries,so we believe were an established authority on this subject.W

3、ith our Future of Fragrance Report,weve taken an even deeper dive by combining research from 7,000 women across seven diverse countries-alongside analysis from various experts-to give us focused insights into where fragrance is today,how its being enjoyed,and how that is evolving.Our research shows

4、that almost half(43%)of the women we spoke to in our research feel that,aside from the smell of a perfume,the single most important factor in their purchase was the price.Something thats more important than ever within the context of the higher cost of living.At Avon,continuing to offer aspirational

5、 beauty at irresistible value remains paramount.We utilise our world-class innovation capabilities to develop award-winning,confidence boosting products,ensuring the very best in beauty is affordable for all.Not only are products offered at incredible value,but a lot of our Avon fragrances have test

6、ed better than luxury fragrances in blind tests,either for quality or overall preference.2Fragrance is a popular way to express ourselves and boost our confidence.Each person has a relationship with the scent they choose to wear,evoking memories,impacting our mood and adding to our identity.Indeed,o