1、Travels AI Revolution:Balancing Tech and TouchA report by the IMD Centerfor Future Readinessby Howard Yu,Jialu Shan,Alexandre Sonderegger,Lawrence Tempel,Yulia Maslova,and Tianchen Li Center forFuture ReadinessTravels AI Revolution:Balancing Tech and TouchTravels AI Revolution:Balancing Tech and Tou

2、chContentsExecutive summary04Four major forces transforming travel in 202508Actionable industry insights:Connecting travel trends to company success18Future readiness by sector24AIs transformative impact:Reshaping competitive dynamics in the travel landscape 32Conclusion3823Travels AI Revolution:Bal

3、ancing Tech and Touch5Executive summary01From AI-powered bookings to strategic technology investments,discover how top companies fuse AI with authentic experiencesand why loyalty is your ultimate defense against disruption.The travel industry stands at a strategic crossroads in 2025,facing an AI-dri

4、ven revolution alongside four transformative forces:personalization and digital transformation,sustainability demands,the blending of business and leisure travel(bleisure),and a businesss financial resilience through diversification.State of play AI is the game-changer Generative AI(GenAI)stands out

5、 as the most disruptive wildcard in the travel landscape.For years,consumers have comfortably navigated self-service travel planning;browsing aggregator sites,comparing flights,and scrutinizing user reviews.This tedious“click fatigue”is now primed for reinvention by autonomous booking agents such as

6、 ChatGPTs Operator or Chinas Manus.Instead of manually searching through dozens of options,travelers may soon simply instruct AI assistants to book complete itineraries in seconds.This technological shift amplifies existing industry trends.Research shows that nearly half(46%)of organizations risk mi