1、 1 March 2025 2 SKEMA Publika is an independent international think tank aiming to anticipate the societal and geopolitical transformations of tomorrow.It fuels public debate and issues recommendations for national and international policymakers.Affiliated with SKEMA Business School,the think tank t

2、ackles public policy issues.It looks at them from the angle of early signs and formulates suggestions for the way forward.It takes a multidisciplinary and hybrid approach to information processing,relying on a combination of human and digital intelligence.Find our work at:https:/publika.skema.edu/3

3、Table of contents.3 Introduction.4 Context.6 Methodology.8 Ranking.10 Case studies.12 Conclusions and recommendations.15 Authors.18 4 This study examines the relationship between sport and soft power,the outcome of which is a global ranking of the worlds most powerful countries in this regard.The ra

4、nking,which is based upon the involvement of sixty experts globally,consists of twenty-five countries that have been assessed as being successful in accentuating their attractiveness through sport.Undertaken over a period of twelve months,ten criteria were used as the basis for this ranking exercise

5、.According to our research,the top twenty-five is:This project is motivated by our perception that,in todays globalized world,sport and soft power are linked.Indeed,sport is a subject of great expectations on the part of the States,and it has become a key economic sector as well as a political and g

6、eopolitical tool.According to the OECD,in 2024 the sports market represented around 2%of global GDP,and it is set to grow in the coming years.Furthermore,countries are massively investing in sports.For the past couple of years,the Gulf states have been increasingly investing in international clubs a