1、Credit:BarclaysWSLranking the worlds biggest sports properties based on searchpowered byDear friends and colleaguesWelcome to SportOnSearch 2024,the only report ranking 55 of the worlds biggest sports properties based on search in 2023 compared to their previous 4-year average.Its our continued beli

2、ef that search is a simple although obviously not the only indicator of interest in(and subsequently brand health of)a sports property.A quick reminder of how results are calculated:For every sports property,we analyse Google Trends(web search,YouTube search)from 2023 and compare with each propertys

3、 previous 4-year average.Ultimately,we want this report to provide insights that help you make the right decisions to improve the brand health of your sport.Best wishesCredit:EuroLeagueWomenChris Argyle-RobinsonResearch&Strategy Director,Co-founderintrosports properties womens sportpowered bySearch

4、levels are a good indicator of the brand health of a sports property.Lets be clear here:what do we mean by brand?A brand is the sum of everything associated with a product other than the product itself.SportOnSearch provides insights into the brand health of your sport,and benchmarks this against ot

5、her properties.stronger brandscan charge moregrow fasterwhat can SportOnSearch do for you?have more influencestay relevant/front-of-mind in the eyes of fanssource:Google Trends(web and YouTube search)in 2023 compared to each sports propertys previous 4-year averageintrosports properties womens sport

6、powered byThe rise in popularity of womens sport is a trend that shows no sign of slowing down,and its not just womens football taking the spotlight.While Barclays Womens Super League recorded a 258%increase in search in 2023 compared to its previous 4-year average more than any other sports propert