1、UNLOCKING AI-ENABLED EXPERIENCES4 THEMES EMERGING FROM THE DIGITAL MARKETING CONFERENCE REWIND SERIES/ADOBE SUMMIT 2025Given the breadth and depth of the offerings in the Adobe ecosystem,Adobe Summit the yearly digital marketing conference hosted by the company and now in its 23rd edition is an even

2、t that is relevant for all enterprise marketers everywhere,whether they are more focused on strategy and creativity,on media,or on the delivery of digital customer experiences.This year the conference held in Las Vegas between March 18th and March 20th found marketing leaders reconvening at a partic

3、ularly transformative time in the industry.The initial hype set in motion with the emergence of Generative AI in late 2022 has now morphed into concerted practice,with some of the worlds largest brands actively working to overhaul how they go about innovating their creative production,media footprin

4、t,and customer experience orchestration,as well as several other aspects of their business by taking advantage of the paradigm shifts brought to bear by Artificial Intelligence.This is coming to fruition in experimentation through pilot programs in the case of some organizations,and in fully-fledged

5、,enterprise-level,multi-market implementations in the case of early adopters,with Adobe itself being at the helm of the second group.Beyond technology innovation,the increasing adoption of AI opens up a broader set of questions for marketing leaders convening at the conference:will the role of human

6、 creativity evolve?What set of decisions should still be in the hands of human contributors?How will audiences react to the progressive optimization and personalization of the interactions they are served?And how are these advancements we are starting to experience as consumers push forward expectat