1、Scaling Content to Meet DemandHow to Build a Modern,AI-Powered Content Supply Chain 02SCALING CONTENT TO MEET DEMAND 65%of consumers cited“personalized and customized to my needs”as“very or extremely important”when deciding to purchase from a brand.1We are living in a golden age of content.People co

2、nsume over 8 hours of digital media each day,giving brands more opportunities than ever before to connect with customers.And yet,most brands dont feel equipped to make meaningful connections across audiences,markets,and platforms.How can they scale exponentially while adapting to local cultures and

3、communities?Everyone wants to do more with less,but brands dont have what they need to keep up with consumers insatiable demand for content.Current processes are inefficient,expensive,and disconnected.The rapid proliferation of AI tools has only added urgency to these challenges,because of the huge

4、potential to achieve new levels of efficiency through automation.We believe AI is part of the answer,but it its not the whole solution.Organizational change and process evolution are also critical to crafting an enterprise-grade,end-to-end content delivery system.In the next five years,an AI-powered

5、 content supply chain will be table stakes for the worlds leading brands.Those who get there first will have a competitive advantage,delivering higher engagement and better bottom-line value.Those who dont will have an ever-widening gap to close.1 Merkle CX Imperatives,202403SCALING CONTENT TO MEET

6、DEMANDTable of ContentsThe Content Supply Chain of Today and Tomorrow The Importance of Organizational Change How the Work Gets Done Whos Doing the Work Managing Priorities and Monitoring Progress Where to Go From Here04 08 101619 23WITH 5 DIFFERENT UNITS PER CHANNEL 04SCALING CONTENT TO MEET DEMAND