1、2025 US consumer trends reportEssential insight for the year aheadIntroduction This years consumer trends survey comes at a pivotal time;following the re-election of Donald Trump as president,but prior to him being sworn into office.There are a lot of unanswered questions at this stage:who will make

2、 up Trumps cabinet?What policies will he be pursuing?How will he handle key diplomatic issues like Russia/Ukraine and Israel/Palestine?The data reveals a mixed reaction from consumers to the new government,with high earners anticipating a buoyant 2025,while women are dubious about their economic pro

3、spects.With this sentiment influencing the way consumers behave,brands must adapt their approach.This report tells you what you need to know.Survey sampleThe data in this report comes from a nationally representative survey of 2,000 US consumers aged 18-67.It was conducted on the Attest platform dur

4、ing November 2024.One thing that stands out in this years survey results is a difference between the sexes-sentiment is notably more negative among female consumers.Trend 1 A gender divide is driving reduced spendingOverall,45%say they feel financially insecure in comparison to 33%of men.And the lev

5、el of insecurity that women are experiencing is more extreme,with 22%feeling“very financially insecure”versus 15%of men.Financially,American women believe they are significantly worse off than men.Female consumers who feel financially insecure(by age)18-24:34%25-34:50%35-44:45%45-54:48%55-64:40.5%Th

6、is insecurity is impacting the way female consumers are spending their money.63%say they are spending cautiously at the moment versus 46%of men.Again,a difference can be seen at either end of the spending scale,with 27%of women spending“very cautiously”compared with 17%of men.And only 5%of women des