1、1 2024 National Coffee Association of U.S.A.,Inc.2024 National Coffee Data TrendsSpecialty Coffee ReportThe National Coffee Association of USA 2Background5Research Methodology8Key Observations13Past-Day Consumption16Past-Week Consumption20Counting Cups Among Specialty Drinkers 33How Do Specialty Dri

2、nkers Consume Coffee?36Specialty Coffee Consumer Profile45Table of ContentsP a g e3Copyright 2024 byThe National Coffee Association of U.S.A.Inc.No part of this publication may be reproduced,re-recorded or published in any form including print,photocopy,microfilm,electronic or electromagnetic record

3、 without written permission from The National Coffee Association,45 Broadway Suite 1140,New York,NY 10006.4National Coffee Association of U.S.A.Founded in 1911,The National Coffee Association was one of the first trade associations organized in the United States.National Coffee Association membershi

4、p is comprised of producers,importers,roasters,wholesalers/distributors,retailers and allied trade.The National Coffee Association is the most experienced,broadly based and reliable advocate for the coffee industry,drawing on over 100 years of experience to address the multiple interests and concern

5、s of our members.The mission of The National Coffee Association is to be the foremost trade association representing the entire coffee industry in the United States.We are committed to the growth and well-being of the industry through our roles as:A proactive advocate for the industry,acting as the

6、industrys recognized spokesperson and voice for promoting consumption.An educator for our members and consumers who leads the industry in facilitating research and gathering and disseminating relevant research data.A forum for interaction that addresses key issues confronting the domestic and intern