1、Black Friday Marketing PlaybookYour guide to BIG PROFIT this holiday season Supliful,2024If youre a business owner determined to succeed,this is your blueprint for unlocking profits and standing out in the most competitive shopping period of the year.Every year,Black Friday separates the casual sell

2、ers from the real business owners.This playbook is for those who are ready to be among the latter.Youve put in the work to build your business.Now,its time to scale it.Welcome to the ultimate playbook for dominating this years Black Friday season!Supliful,2024Table of contents01The Black Friday oppo

3、rtunityHigh-margin products for Black Friday promosWinning product bundles02Products for success03Your Black Friday marketing strategyCrafting the perfect offerHigh-converting sales funnelPaid advertising strategiesSocial media buzz Email marketingOn-site promosPromo ideasPerfecting your buyers jour

4、neyOptimizing for mobile shoppingReducing cart abandonment like a pro5 Shopify apps to add to your store04Prepping your store for shoppers05Customer care and loyaltyManaging shipping expectationsSetting up an FAQ page to reduce support volumeStrategies for post-holiday engagement06WhatsaheadLast-min

5、ute Black Friday prep checklistAdapting strategies for other holiday sales eventsReflecting on your success Supliful,2024The Black Friday opportunityThe Black Friday opportunityBlack Friday is one of the key events in most business owners yearly earnings.For many,Black Friday sales total the same nu

6、mber of orders they receive yearly.Last year,Shopify business owners reached a record of$9.3 billion in sales during the week of Black Friday,ending with Cyber Monday.Even though Black Friday is just one day(Nov 29),businesses start their sales weeks ahead.After all,why limit your deals to just one