1、2025 Beauty Marketing Study2The beauty industry continues to evolve at a rapid pace,with new technology and platforms giving consumers more ways than ever to explore personalized recommendations,evaluate products,and make purchases.Tinuiti surveyed 1,003 beauty shoppers in January 2025 to understand

2、 whats driving purchase decisions and how the customer journey is changing,gaining insight into key developments like the rise of AI chatbots,weight-loss drugs,and video formats like Get Ready With Me.Most Beauty Shoppers Have Not Cut Spend in the Category3Social Media Outpaces AI Chatbots and Other

3、 Channels for Beauty Product Discovery6Facebook is the Top Social Platform for Social Discovery,but TikTok Wins with Gen Z9Influencers Drive Beauty Product Decisions for Many11Big-box Stores are Most Popular for Beauty Purchases,but Online Destinations Prove Important17Nearly One in Four Beauty Shop

4、pers Would Consider Using a GLP-1 Weight Loss Drug20Beauty Shoppers Care Most About Price,but Ethical and Health Concerns Weigh on Purchase Decisions13More than/3 of Beauty Shoppers Use Technology to Preview What a Product Might Look Like on Them162025 Beauty Marketing Study3Most Beauty Shoppers Hav

5、e Not Cut Spend in the CategoryAsked how their current spending compares to a year ago,32%said that theyre spending more compared to 25%who responded that theyre spending less.With 43%of beauty shoppers spending about the same as a year ago,75%of those studied are spending at least as much as they w

6、ere a year ago,the same figure observed in last years survey results.Gen Z and millennials were more likely than older generations to report that they had increased their beauty spending with 42%saying they were spending more than a year ago.For Gen X and baby boomers,that rate was just 25%.Baby boo