1、KPMG I retailA blueprint for creating value through AI-driven transformationKPMG.Make the Difference.Contents01020403 Foreword At a glance Introduction Key considerations Preparing for an AI future KPMG:Guiding your AI transformation with experience Research findings Building the intelligent retaile

2、r 2025 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.Intelligent retail:A blueprint for creating value through AI-driven transformation|2AI is rewriting the rules of Retail.Are you ready?Artificial int

3、elligence isnt just transforming retail;its disrupting it at its core,unlocking game-changing opportunities while forcing retailers to rethink how their entire business functions,from product design through to customer engagement.AI is the ultimate double agent on one hand,it gives retailers the pow

4、er to craft immersive,hyper-personalized experiences that captivate customers and streamline operations.On the other,smarter tools empower consumers to hunt for better deals,compare products instantly and align purchases with their personal values all with just a few clicks.The customer experience i

5、s now a high-stakes battleground,where loyalty can be won or lost in seconds.As consumer expectations escalate,retailers face relentless pressure to deliver seamless,frictionless and deeply personalized interactions across digital and physical spaces.The collision of e-commerce,social commerce,omnic

6、hannel shopping and rapidly shifting buying behaviors has pushed traditional retail technology and operating models to their limits.To survive,retailers need more than just smarter tools;they need a radically more intelligent and adaptable approach.ForewordRetailers are already harnessing AI to supe