1、12Key takeawaysMarket demand is surging across the Beauty&Personal Care category.Viral marketing is reshaping market share dynamics.Ad spend is heavily concentrated on mid-priced beauty products.Multiple product niches have seen unit sales increase:30%YoY in cosmetics,33%in eye skincare,and 29%in bo

2、dy skincare.These strong growth rates indicate sustained consumer demand,creating rich opportunities for both premium and mass-market brands to expand market share.Korean beauty brand TIRTIR saw a massive 7,556%year-over-year unit sales growth with the help of a viral launch,surpassing leaders like

3、Este Lauder and Too Faced in market share.Social media virality and digital-first strategies will continue challenging established beauty brands to rethink their omnichannel marketing and customer acquisition strategies.Three-quarters of ad spend in Beauty&Personal Care is focused on products priced

4、 between$10 and$50.While brands in this price range face high competition,those selling more premium products($100+)may find opportunities to capture stronger returns with lower competition.3Explore Top Trends in Beauty&Personal Care on AmazonThis report explores the current landscape of Amazons Bea

5、uty&Personal Care category,with data on consumer demand,market share leaders,and other competitive insights that will help your brand gain an edge in this market.Using data from Jungle Scout Cobalt,we uncover actionable takeaways that can be used to maximize revenue and visibility on Amazon.Use thes

6、e insights to fine-tune advertising campaigns,find new opportunities,target competitors,and more.Table of ContentsCHAPTER 1CHAPTER 3CHAPTER 5CHAPTER 6CHAPTER 2CHAPTER 44812171923Body SkincareCosmeticsBeauty&Personal Care Advertising InsightsAbout the ReportEye SkincareBeauty&Personal Care Brand Spot