1、2025 Social Media Advertising Effectiveness Benchmarks Understand norms for brand and outcomes lift on social media REPORTBeyond awarenessa catalyst for influence and actionSocial media isnt just a platformits the pulse of human connection,shaping how people think,feel,and buy.With over five billion

2、 active users,its become the worlds largest marketplace and advertising canvas,where influence spreads meaningfully,trust and validation shape perception,and a single campaign can spark global trends.Its where emotion-driven discovery meets decision-making,helping brands turn passive scrolling into

3、active shopping.In 2025,it will surpass TV as the number one media driver of consumer purchases.But influence doesnt always mean impact.To truly harness social medias power,brands need more than just likes and sharesthey need measurable cross-platform insights that reveal how ads incrementally drive

4、 real consumer perceptions and actions,from awareness to purchase.DISQOs Brand Lift and Outcomes Lift products provide a single-source,identity-based approach to measurementcapturing brand sentiment and digital behaviors across platforms,media partners,and in-market creative.Our deterministic,first-

5、party data eliminates blind spots,giving advertisers a complete view of ad exposure,sentiment shifts,and behavioral outcomes across search,site visits,and online shopping activity.2025 Social Benchmarks|2To optimize and maximize ad spend,brands need to know how their campaigns perform relative to th

6、eir peers.With these benchmarks,marketers gain a complete view of social media ad effectivenesshow it varies by category and what strategies align with their brands existing awareness level to ensure the best results on one of the most important advertising channels.Using social media ad effectivene