1、Singapore 100 2025 The annual report on the most valuable and strongest Singaporean brands Singapores top brands soar to$78.4 billion Whats driving the boom?+Banking,tourism&insurance sectors lead Singapores total brand value growth+$17.2 billion brand value:DBS retains its status as Singapores most

2、 valuable brand+Grabs brand value surges 85%to$1.1 billion,emerges as Singapores fastest-growing brand of 2025 +Brand to watch:PropertyGuru ranks 69th,expands beyond Singapore+Bank of Singapore is the nations strongest brand,earns AAA+brand strength rating+Sustainability champions:FairPrice and Chan

3、gi Airport lead Singaporean brands in going green+CEO of UOB,Wee Ee Cheong,ranks as the top brand guardian among Singaporean brands Brand Finance Singapore 100 3 2025 All rights reserved.Brand Finance Plc.ContentsForeword 5Alex Haigh,Managing Director,Brand Finance Asia PacificRegional Overview 6Val

4、uation Analysis 8Most Valuable Singaporean Brands 2025 9Most Valuable Brand:DBS 11Fastest Growing Brand Value:Grab 12Brand to Watch:PropertyGuru13Brand Strength Analysis 14Sustainability Analysis 17Brand Guardianship Index 19Brand Spotlights 21DBS 22Karen Ngui,Managing Director and Head,DBS Foundati

5、on and DBS Group Strategic Marketing&CommunicationsPropertyGuru 25Sivaram Parameswaran,Consumer Marketing DirectorSingtel 28Lian Pek,Vice President,Group Strategic Communications and BrandBrand Value Ranking(USDm)31Methodology 33Our Services 39Our teams have experience across a wide range of discipl

6、ines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firmregulatedbytheInstituteofCharteredAccountants in England and Wales,is the firstbrandvaluationconsultancytojointheInternationalV