1、Singapore 100 2024 The annual report on the most valuable and strongest Singaporean brands April 2024Brand Finance Singapore 100 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4Alex Haigh,Managing Director,Brand Finance Asia PacificRanking Analysis 7Sector Analysi

2、s 17Brand Value Ranking(USDm)24Methodology 26Our Services 32Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated

3、by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Market

4、ing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in

5、1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultanc

6、y.For business enquiries,please contact:Alex HaighManaging Director,Asia PFor media enquiries,please contact:Gayathri Saravana KumarMarketing Director,Asia PFor all other enquiries:+44 207 389 ForewordBrand Finance Singapore 100 4Alex Haigh Managing Director,Brand Finance Asia PacificWhat makes a br