1、22025 Home Services Marketing StudyDemand for home services continues to be heavily affected by the effects of inflation and high interest rates.To better understand the current environment,Tinuiti surveyed 1,000 US homeowners in February 2025 on what their expectations for home services spending th

2、is year look like,which services theyre most likely to spend on,and how potential declines in mortgage rates might influence their plans.The 2025 Home Services Marketing Study covers all of these areas and dives deep into the channels and platforms that are most important to homeowners.Homeowners Sp

3、ent Less on Improvements in the Last Year as Interest Rates and Inflation Delayed Projects and Drove Up DIY32025 Home Improvement Spending Is Expected To Hold Steady,but Maintenance and Repairs Are Set To Grow5Online Reviews Are Especially Important for Younger Generations When Hiring Home Services

4、Providers8Springtime Is Important for Hiring Home Services Providers,but Demand Is Still Very Much Spread Out Through the Year19Women are More Likely To Rely on Endorsements From Friends and Family While Men Are More Drawn to Nationally Recognized Brands11Streaming Video Lags Television for Home Ser

5、vices Provider Discovery Overall,but the Two Are Equally Influential for Gen Z and Millennials13Homeowners are Most Likely to Turn to Google for Home Services Provider Reviews,but Nextdoor and Reddit Play a Meaningful Role1632025 Home Services Marketing StudyHomeowners Spent Less on Improvements in

6、the Last Year as Interest Rates and Inflation Delayed Projects and Drove Up DIYAsked how their spending had changed in the last year compared to the year prior in the areas of home maintenance,repair,and improvement services,the most popular answer for all three was that spending in these areas stay