1、For updated information,please visit www.ibef.orgNovember 2024FAST MOVING CONSUMER GOODS(FMCG)2Executive Summary3Advantage India 4Market Overview 6Strategies Adopted12Growth Drivers17Opportunities 25Key Industry Contacts27Appendix29Table of Contents3Executive summarySource:World Bank,CRISIL,Nielsen

2、Report,News Articles 1.51.61.81.92.11.91.72.40.00.51.01.52.02.53.020152016201720182019202020212022167.0615.8010020030040050060070020232027FFMCG market in India(US$billion)Final consumption expenditure(US$trillion)The FMCG sector in India expanded due to consumer-driven growthand higher product price

3、s,especially for essential goods.The Indian FMCG market reached US$121.8 billion as of 2023Total revenue of FMCG market is expected to grow at a CAGR of27.9%through 2021 to 2027,reaching nearly US$615.87 billion.In 2022,urban segment contributed 65%whereas rural Indiacontributed more than 35%to the

4、overall annual FMCG sales.In Q4,FY23,the FMCG sector clocked a value growth of 6.0%YoYGood harvest,government spending expected to aid rural demandrecovery in FY24.CRISIL forecasts 7-9%revenue growth for the FMCG sector in thecurrent FY25,driven by increased volume and rural demandrecovery.The FMCG

5、sector experienced a robust 5.7%growth in valuebetween July and September 2024,fueled by strong demand fromrural areas,which outpaced urban growth by a factor of two,asreported by NielsenIQ.According to NielsenIQs report,the FMCG industry in India isexpected to grow between 4.5-6.5%in 2024,on the ba

6、ck ofcontinued strength in the sector and the Indian economy.The sector had grown 8.5%in revenues and 2.5%in volumes inFY23.India comprise 780 million internet users,where an average Indianperson spends around 7.3 hours per day on their smartphone,one ofthe highest in the world.Resilience needs to b