1、i2025 US Retail Industry Outlook2025 US Retail Industry OutlookDeloitte Consumer Industry CenterThe promise of intelligent interaction:Monetizing mass to micro2025 US Retail Industry OutlookTable of contents02.Executive summary04.Engaging the value-seeking consumer06.Unlocking omnichannel capabiliti

2、es08.Mastering efficient mass to micro11.Conclusion 12.Appendix17.Endnotes2Executive summarySince the COVID-19 pandemic,the retail industry has been moving into a digitized future,shifting from a supply-driven approach of matching goods for the masses to a data-driven hyper-personal-ized experience

3、for individual consumers,or moving from mass to micro.1 However,given the high transitional costs and headwinds of legacy systems and business models,the transformation has been easier said than done.Transition challenges remain constant,including headwinds from fragmented consumers,falling volumes,

4、supply chain issues,increased costs,and tech debt.These issues have driven some retailers to the verge of a make-or-break eraa reckoning of sorts.For several years,the industry has faced stagnant growth(with a compound annual growth rate of 1.5%to 3.5%,depending on the sector),2 and margins squeezed

5、 by competition and consumer demands for convenient omnichannel experiences.Digital adoption costs are creating an urgency for innovative ways to address effi-ciency,build partnerships,and develop alternative reve-nue streams to compete in the immediate future.As retailers struggle with the need to

6、do more with less,automation and technology appear promising.Generative artificial intelligence,in particular,seems to be moving beyond the hype cycle and demonstrating concrete successes.Retailers that offered gen AI tools like chatbots during the Black Friday weekend noted a 15%better conversion r