1、20242024202420242024202420242024202420242024YEAR INSPORTTHE TREND REPORTMore than135 million users.Billions of activities and kudos.One Goal accomplished every 19 seconds.A years worth of workout data from Strava users,plus a survey of active people around the world,paintsa picture of 2024 that goes

2、 way beyond the numbers.Like how in 2024,we saw the rise of the run club andthe run club couple.How it was the year we prioritized rest,checked in with ourselves and prioritized consistency over heroics.When we ditched night clubs for fitness clubs,stopped to smell the coffee and sparred over sock l

3、ength.How it was the year we encountered barriers and leapt over them.Here are the trends we saw this year and a look atwhat next year might have in store.About This DataStravas Year In Sport analyzes activity uploads on Strava between September 1,2023 and August 30,2024.Activities set to“Only You”o

4、r those that are opted outof sharing with aggregated data usage are excluded.The report also includes survey data from 5,068 respondents,drawn from both Stravas global community of more than 135 million users and a random sampling of active people who arenot on Strava.introduction2Strava Year In Spo

5、rt Trend Report 20243TABLE OF CONTENTSTable of Contents01 Getting Social While We Sweat02 Burnout Is Out.Balance Is In.03 Barriers Are for Hurdling Over04 The Year in Gear(Ft.the Generational Sock-Length Wars)05 ConclusionStrava Year In Sport Trend Report 2024401TREND 1:Getting Social While We Sweat

6、Getting Social While We SweatIts not your imagination:Theres been an uptick in run clubs and run club couples.But its not just running or romance.of every kind,and weve got the matched activities and overflowing Strava club rosters to prove it.People are increasingly turning to sports to find commun