1、THE BIGGEST TRENDS ACCORDING TO TIKTOK AND GOOGLE SEARCH With Insights from the new Spate Popularity Index 2025 FOOD&BEVERAGE TRENDS At Spate we spot trends early&often before they hit the shelves.2SPATEDataSPATEDataSales,Credit CardTransactionsAWARENESS+CONSIDERATIONINTENTPURCHASESocial Media is ab

2、out consumers aspirations.Consumers are building the persona of who they want to be,not necessarily reflecting their actual behaviour.Google Search,a“digital truth serum,”reveals an honest picture of consumer desires.People will search something they may not be comfortable asking their mother or bes

3、t friend.According to a correlative study,search is a strong indicator of future sales.3SPATE PRE-SALES DATATO STAY AHEAD OF CONSUMER TRENDS3COMING SOON!Spates latest report dives deep into the future of food and beverage trends for 2025,uncovering the biggest shifts shaping consumer preferences.By

4、leveraging the Popularity Indexa proprietary metric combining Google searches and TikTok viewsthe report offers a forward-looking perspective that helps brands anticipate and act on emerging opportunities.Key insights include the rapid rise of health-conscious choices,such as the carnivore diet and

5、matchas continued dominance,reflecting a broader consumer focus on health through a curated diet.Nostalgia takes on a modern twist,with trends like marshmallow fluff and heart cakes showing explosive growth,blending comfort with creativity.The report also highlights the surge in global flavors,such

6、as carne con chile and hwachae,catering to consumers appetite for bold,authentic culinary experiences.The beverage category is a particular hotbed for innovation,with trends like mushroom coffee and proffee showcasing the convergence of functionality and indulgence.These data points illustrate not j