1、uncommon senseTMOC&Cs Annual Marketplaces Report 2025:4th EditionCracking the Code:Unlocking the Potential of Home and Personal Services MarketplacesSELECTED MARKETPLACE CREDENTIALS02|OC&C Cracking the Code:Unlocking the Potential of Home and Personal Services MarketplacesSummaryHOME AND PERSONAL SE

2、RVICE BASED MARKETPLACES ARE ONE OF SEVERAL VERTICALS WITHIN THE DIGITAL MARKETPLACE SPHERE WITH EXCITING DYNAMICS AND INTERESTING PLAYERS TO KEEP AN EYE ON.Digital MarketplacesFocus of this IPB2C GoodsC2C 2nd Hand 3P GeneralistsC2C 2nd Hand 3P SpecialistsLeisure and ActivitiesTravelHome and Persona

3、l ServicesB2BFood ServicesCracking the Code:Unlocking the Potential of Home and Personal Services Marketplaces|03Home and personal services is a vast market with latent demand for marketplace solutions But kickstarting flywheel and unlocking penetration has proved challenging We see a number of rout

4、es to success many of which are gaining traction Clear market opportunity:Global spend on home and personal services exceeds$2trn,with 1%sourced via online marketplaces today.Latent demand:Consumer experience is very poor compared to other purchase categories finding,qualifying,selecting and booking

5、 a supplier is a painful and daunting experience much of which is still offline today.Some(but not all)suppliers are also hungry for solutions to help find new work and fill up excess capacity.Attractive frequency&AOV:Many services are recurring(with varying frequency/time period),and given time/ski

6、ll requirements are often higher AOV than other marketplace categories e.g.2nd hand apparel.Fundamental model issues:Low“on-platform”consumer conversion due to lack of trust in sites/suppliers,and desire to discuss/haggle.High supplier churn due to tendency to disintermediate platform and build dire