1、The Gen Z Effect|Shaping the Year of Impact1The Gen Z EffectShaping the Year of Impact 2025 dentsu|all rights reservedThe Gen Z Effect|Shaping the Year of Impact2This special edition dives headfirst into the media landscape as seen through the lens of Gen Z,building on the insights from our 2025 Med

2、ia Trends report,The Year of Impact.With nine incisive articles,including contributions from dentsus own Gen Z experts who are not only shaping campaigns for their generation but are part of it,and consumers from Imagen Insights,a Gen Z focused qualitative insights company,weve brought together a ri

3、ch mix of perspectives.Together,these voices dissect the trends that are reshaping how people consume and engage with content.From the pivot to algorithmic planning to capturing a million micro-moments,we tackle the real-world impact of connected television and the surge of the augmented media toolk

4、it.We explore the partnership gold rush,and the power found in niche communities,all while examining how our lives are increasingly powered by AI.This edition showcases the creativity and ingenuity of Gen Z voices who are not just navigating the shifting tides of media but are actively steering the

5、ship.Its a bold look at the future of media,driven by the fresh perspectives that will define tomorrows conversations.The Gen Z Effect:Shaping the Year of Impact The Gen Z Effect|Shaping the Year of Impact3Your Life.Powered by AI.4The Augmented Media Toolkit 6A Million Micro-Moments 8Power in Niches

6、 10Connected Television Gets Real Scale 12The Pivot to Algorithm Planning 14Retail Reshapes Media 16A Better Supply Chain 18The Partnership Gold Rush 20Unevenly Distributed 22About dentsu 24ContentsThe Gen Z Effect|Shaping the Year of Impact4Since the launch of ChatGPT in November 2022,1 generative