1、TGM THE BIG GAME SURVEY IN THE US 2024US REPORTJanuary 2024Exploring American Football Fan Behavior on Game Day!Schedule:03rd January-07th January 2024Sample:A representative sample of N=1,166 participants residing in the United States,age:18-75Methodology:Internet interviews(CAWI),research project

2、was entirely conducted by TGM ResearchAbout TGM The Big Game Survey in the US 2024TGM Research has conducted an independent survey to explore the behavior of Americans regarding one of the most significant sporting events in the United States.1Surveys Demographics13,3%20,0%17,6%17,6%17,8%13,7%18-24

3、yo25-34 yo35-44 yo45-54 yo55-64 yo65-75 yoRespondents AgeN=1,16649,7%50,3%Respondents GenderN=1,1662Whats the level of excitement surrounding The Big Game Day in 2024?What are the Americans plans for watching The Big Game Day?What are the key factors for the American to tune in to The Big Game Day?W

4、hich brands are the favorites for The Big Game Day?How do American football fans anticipate this years winner?Contents3Whats the level of excitement surrounding The Big Game Day in 2024?418|2425|3435|4445|5455|6465|7556%44%72%28%71%29%68%32%72%28%52%48%76%24%57%44%YesNoAll respondents34%66%of the su

5、rveyed Americans will watch The Big Game in 202466%Q:Are you going to watch the Big Game in 2024?N=1,166 Are you going to watch The Big Game in 2024?(%)Age&Gender DifferencesThe Big Game Day captivates a broad audience of Americans spanning various genders and age groups.5Throw or attend a party are

6、 the preferred option for watching The Big Game in 2024.Q:How will you watch the Big Game in 2024?N=77366%of the surveyed Americans will watch The Big Game in 2024While most surveyed Americans prefer watching the Big Game Day at home,some still wish to use the occasion to host or attend a party or c