1、YEARLY RECAP FOR 2024EXECUTIVE SUMMARYABOUT STREAM HATCHETSYEARLY REPORTA NOTE FROM EDUARDMONTSERRAT(CEO)Stream Hatchets Yearly Report is a culmination of the biggesttrends,stories,and insights from the live streaming and gamingindustry in 2024.A quarterly report is also distributed every 90days.Wan

2、t to be among the first to hear about future reports?Subscribe to our newsletter today!Stream Hatchet works with a consortium of industry-leadinganalysts and business leaders to understand key trends relatedto the impact of live streaming audiences on gaming creators,esports and the broader video ga

3、mes industry.“We hope you enjoy our 2024 video gamestreaming insights report.We haveanalyzed and identified key insights andtrends across the video game industry,including the rise of non-gaming livestreams,trends in the creator economy,and the strategy of brands activating inlive streaming.”Our 202

4、4 yearly report offers a detailed outlook into the recentstate of the live-streaming market,including the popularity ofstreaming platforms,game publisher IP,popular media,andcreators.Key takeaways include:Live streaming viewership surged in 2024,up 12%from2023,generating 32.5B hours watched,nearly m

5、atching2021s pandemic-era peak of 34.6B hours watched.Thiscomes from a weekly average of 613M hours watched.Korean live streaming adapted to Twitchs shutdown inthe region,causing AfreecaTV to split into SOOP and SOOPKorea while Naver launched their own platform:Chzzk.Subscriber counts and subathon v

6、iewership hit new highsas viewers proved their loyalty to streamers and the livestreaming community,with an average of 16M subspurchased on Twitch every month in 2024.Esports had a ground-breaking year,with a new era of globalrecognition heralded by the Esports World Cup whichbrought in 103M hours w