1、DECODING BEAUTY TRENDS&PLATFORM DYNAMICS ON GOOGLE,TIKTOK&INSTAGRAMMARCH 2025 WEBINAR:QUESTIONS WELL ANSWERWhich categories are seeing sustained growth across platforms?What are the key differences between successful trends on TikTok,Instagram,and Google Search?What trends drive immediate social gai

2、ns versus long-term consumer demand?How can brands strategically align their development pipelines with todays fast-paced social media environment?12342WHAT IS THE POPULARITY INDEX?SPATES PROPRIETARY POPULARITY INDEX3The Popularity Index combines data from Google,TikTok,and Instagram to show how a t

3、rend,like Face serumwhich grew 19.8%in the US over the past yearcompares to other beauty trends,adjusting for growth differences across platforms for accuracy.The Popularity Index for“Face serum”for US Google Searches,TikTok Views,&Instagram Posts(global data).4Which trends drive the most engagement

4、?How do trends differ on Google,TikTok&Instagram?Whats the overall trend health across platforms?Discover the beauty trends gaining the most traction and shaping consumer preferences.Understand which categories and brands are more prominent on US search versus social media.Get a holistic view of tre

5、nds across platforms,empowering better strategic decisions.4WHY DOES IT MATTER?SPATES PROPRIETARY POPULARITY INDEXWHATS POPULAR:KEY TRENDS5GOOGLESHARE42.0%INSTAGRAM SHARE15.7%TIKTOK SHARE42.3%CATEGORY OVERVIEW 6According to the Spate Popularity Index,the Skincare category is owned by TikTok,with 42.

6、3%of this categorys popularity index going to the social media platform.SKINCARESource:Popularity Index:US Google Search+TikTok Views+Instagram Posts from Feb 2022 to Dec 2024+16.7%POPULARITY YOY GROWTH tiktokgoogleig150K100K50K0202220232024pigmentation products-2.6KTOP SKINCARE SUBCATEGORIES BY INC