1、G R E A T B R I T A I NAd-verse reactions:/Research RealityHow Brits feel about personalised advertising in 2025Attitudes to personalised advertising 202521Foreword2Attitudes to personalised advertising3Methodology4Personalisation and e-commerceContentsCelvaCuidado_careAttitudes to personalised adve

2、rtising 20253Get in touchExplore our solutionsRun a surveyForewordIn an era where digital technology seamlessly integrates into our daily lives,personalised advertising has become a central component of modern marketing strategies.However,as personalisation grows more sophisticated,so do concerns ab

3、out privacy,data usage,and the boundaries between helpful recommendations and intrusive targeting.In this report,we explore how Brits perceive personalised advertising,the types of tracking consumers find the most invasive,and how targeted ads influence product discovery.By exploring these perspecti

4、ves,we aim to provide a clearer understanding of the evolving relationship between consumers and advertisers in 2025.”Justin MarshallHead of Digital,Media,and Technology,YouGovhttps:/ to personalised advertising 20254Report takeawaysTailored ads,divided opinionsThe majority of Brits are uncomfortabl

5、e with companies using online behaviour to personalise advertising a stat that increases to 66%among Baby Boomers+.1 in 2 Brits say personalised ads creep them out(57%).The power of personalisation More than 1 in 4 Brits agree that personalised advertising is helpful for discovering new products tha

6、t they may want to buy(28%).This increases to 48%among the Gen Z cohort.Too close for comfort?Ads based on browsing history and social media behaviour are the top two ad types that Brits find the most invasive.“Options to opt out”and“Minimal data collection”are the top two steps that would make peop