1、Living with the GenieARTIFICIAL INTELLIGENCE IN CONTENT CREATION FOR SMALL BUSINESSES IN TRADEIn collaboration with:Street address:ITC 54-56,rue de Montbrillant 1202 Geneva,SwitzerlandPostal address:ITC Palais des Nations 1211 Geneva 10,Switzerland Telephone:+41-22 730 0111Fax:+41-22 733 4439E-mail:

2、itcregintracen.orgInternet:http:/www.intracen.orgThe International Trade Centre(ITC)is the joint agency of the World Trade Organization and the United Nations.International Trade Centre 2024 SLiving with the GenieARTIFICIAL INTELLIGENCE IN CONTENT CREATION FOR SMALL BUSINESSES IN TRADEABOUT THE REPO

3、RTThis report encourages artificial intelligence(AI)literacy for small businesses and trade institutions,especially in developing countries,through the lens of content creation.It shows that AI tools empower everyone in the workplace to be publishers and that leaders can navigate the promises and pe

4、rils that come with AI.While more than 50%of business support organizations responding to an International Trade Centre survey in December 2023 use ChatGPT and other AI tools,they advise caution and seek guidance.This report responds with insights on the changed world of publishing;managing bias;AI

5、tools to research,write,produce and promote content;and managing organizational change.AI tools give more freedom to research,write and publish,but users must address issues of misinformation,bias,inaccuracy and plagiarism.The report addresses leaders,managers,writers and communications specialists

6、in trade promotion organizations,chambers of commerce,youth incubators and others providing trade content for developing countries.Publisher:International Trade CentreTitle:Living with the Genie:Artificial Intelligence in Content Creation for Small Businesses in TradePublication date and place:Genev