1、1MARTECHVIBE.COMINJECTING DATAINTO PERSONALISATION STRATEGIESHOW ARE BRANDS LOOKING TO LEVERAGE TECHNOLOGY TO SCALE CAMPAIGNS AND FUEL CUSTOMER SATISFACTION?Injecting Data into Personalisation Strategies2Everything connected,at any time,and on all channels.From the customers perspective,personalisat

2、ion at scale means consistently serving experiences that are seamless and helpful.However,what happens behind the scenes can be a little more complex.The potential value that personalisation offers is well-established.Marketing and business leaders are convinced that it is more than a buzzword the i

3、mpact it has on the bottom line is tangible.Attitudes towards personalisation reiterate that it is the new imperative for companies to compete.It helps build brand loyalty by creating customer experiences(CX)that customers actually want to participate in over and over again.Yet,most companies have o

4、nly made a dent in how data injects intelligence into their personalisation strategy.This report explores the challenges and opportunities for brands,and offers industry insights on how business leaders are moving ahead.INTRODUCTION Injecting Data into Personalisation Strategies3Martechvibe,in partn

5、ership with Braze,offers a comprehensive exploration of the evolving attitudes of business leaders towards using data to fuel personalisation.To gather real data-led insights,a survey was conducted with 200 customer service representatives holding various positions,such as Directors,C-suite,Heads of

6、 departments,Senior Managers,and Marketing Managers.Most respondents have a customer base of over 1,000,000 customers.They were chosen from several industries,including BFSI,Travel,and Retail across major parts of the Middle East region.The report also incorporates viewpoints from several senior mar