1、1THE 2025RAMADAN HANDBOOKMENAEditionFebruary 20252 Ipsos|The 2025 Ramadan Handbook|MENA Edition2What Do People Love Most About Ramadan?Lifestyle Changes In Ramadan Eating Habits In Ramadan Financial&Shopping Behaviors In Ramadan0101020203030404050506060707Brand Interaction&AdvertisingThe Ramadan Per

2、sonas Eid Plans 0808 Ipsos|The 2025 Ramadan Handbook|MENA EditionMost Prominent Ramadan BrandsTable Of Contents Table Of Contents 3 Ipsos|The 2025 Ramadan Handbook|Senegal Edition3What Do People Love Most What Do People Love Most About Ramadan?About Ramadan?Ipsos|The 2025 Ramadan Handbook|MENA Editi

3、on4 Ipsos|The 2025 Ramadan Handbook|MENA Edition4While Ramadan in MENA is appreciated for numerous factors,its spiritual essence remains the most prominent.Spirituality 27%Iftar meal12%Fasting16%Family and social gatherings 17%Tarawih prayers9%Charity and good deeds2%Reciting the Quran 5%Ramadans at

4、mosphere 9%What do people love most about Ramadan Top 85 Ipsos|The 2025 Ramadan Handbook|Senegal Edition5 Ipsos|The 2025 Ramadan Handbook|MENA EditionLifestyle Changes Lifestyle Changes In Ramadan In Ramadan 6 Ipsos|The 2025 Ramadan Handbook|MENA Edition687%Take Ramadan as a time of deep spiritual r

5、eflection and increased religious devotion84%Believe Ramadan is about engaging in acts of charity76%Focus more on spirituality during Ramadan The majority center their attention on profound spiritual reflection and helping others during Ramadan.7 Ipsos|The 2025 Ramadan Handbook|MENA Edition7 Ipsos|T

6、he 2025 Ramadan Handbook|MENA EditionWhile sleep decreases during the holy month,many manage to either maintain or keep up their activity levels and productivity at work.18%31%31%32%34%40%50%36%29%Sleep during Ramadan Activity levels during RamadanProductivity levels at work during RamadanIncrease S