1、MARCH 2025In the Race to Adopt AI,Asia-Pacific Is the Regionto WatchAPAC surges past Europe and challenges North American leadership through improved GenAI investmentSources:BCG APAC GenAI Survey 2024;BCG BFF Survey 2024;BCG analysis.APAC is bridging the GenAI gap with North Americaand has invested

2、heavily to enhance resources and talentsProven business value,built capabilitiesPerceive as value sourceExperimentingConsidering or activatingNorthAmerica33%1%3%50%16%Asia Pacific35%49%16%European UnionNorthAmericaAsia PacificEuropean UnionNorthAmericaAsia PacificEuropean Union39%47%12%7.6%7.1%4.3%8

3、.3%6.1%4.6%OF ANNUAL REVENUE INVESTED IN DIGITAL AND GENAI IN 2023%OF FTE CURRENTLY INVOLVED IN DIGITAL AND GENAI WORKRegional leadership driversChina and India lead APACs GenAI chargeSources:BCG APAC GenAI Survey 2024;BCG AI Maturity Matrix 2024;BCG CCI China Consumer Sentiment Survey 2024;BCG AI A

4、t Work Survey 2024;MIC of Japan;Infosys;BCG analysis.Note:CH=China,IND=India,ANZ=Australia and New Zealand,NEA=Northeast Asia,SEA=Southeast Asia,VN=Vietnam,PH=Philippines.1Level of adoption considers both level of perceived adoption and the percentage of AI value creators,defined as those with an ex

5、pected average cost savings and revenue uplift from GenAI initiatives of 5%or more in 2024.APACs economic powerhouses are also its GenAI adoption pioneers175%73%71%67%65%CHINDANZNEASEAUsers embrace the AI revolution Users actively leverage GenAI for both work andpersonal purposes,e.g.,45%of Chinese

6、consumers are GenAI users Large populations generate vast data for model trainingThriving tech ecosystems and rich talent pools CH:Abundant AI giants and startups drive AI commercialization IND:Global IT hub with a vast skilled tech talent poolGovernments generate supportive environment CH:Chinese g