CitrusAnstralia：2024年中国果汁市场发展报告（英文版）（28页）.pdf

1、China Juice Market ReportCitrus Juice Market Development Officer,Olivia TaitJanuary 20241.Market size and key statistics1.1 Market size1.2 Import market1.3 Juice drinking culture in China1.4 Health messaging being generated by medical entities1.4.1 Improving physical health1.4.2 Promote metabolism1.

2、4.3 Improve immunity1.5 Fresh juice bars and shops1.6 Drinks competing directly with juice2.Market leaders2.1 Huiyuan2.2 Master Kong2.3 Uni President2.4 Minute Maid2.5 Orchard Farmer2.6 Pepsi Cola2.7 BVI(Wei-Chuan)3.Consumer surveyAcknowledgement APPENDIXChina Juice Market Report 2024122456666668910

3、121314171820271.MARKET SIZE AND KEYSTATISTICS1.1 MARKET SIZEIn China,the juice market is divided into three categories.The first is lowconcentration fruit juice with a fruit juice content of 5-10%,such as Coca Colas Qoo,Minute Maids pulp juice and Master Kongs orange juice.In Australia,this category

4、would be referred to as fruit drinks.The second category is composite juice,made from various fruits and vegetables,with a concentration of about 30%,such as Watsons Juice Mr.The third category is 100%fruit juice,which can be divided into 100%concentratedreduced fruit juice(FCOJ)and 100%non-concentr

5、ated fruit juice(NFC).The very literal meaning of NFC in China refers to a fruit juice that is“directly filledafter being squeezed from fresh fruits”.It is considered to be natural with noadditives,has a high nutritional value and tastes good.This fresh,unadulteratedjuice taps into the quality perce

6、ption and the rising demand for products that areconsidered healthy.Low concentration juice accounts for over 74%of the sales in Chinas juice industry,and the overall decline in sales in the juice market is mainly driven by the decline inlow concentration juice sales.Emerging health trends such as l