1、SKINCARE TRENDS DECODED:JANUARY 2025WHATS POPULAR ACCORDING TO US GOOGLE SEARCH&TIKTOKSpate has recently introduced its proprietary Popularity Index(Pop Index),a tool designed to analyze how trends and brands perform across platforms while accounting for platform-specific growth.The index also ident

2、ifies which platformcurrently between TikTok or Google Search,with more on the waydrives a trends popularity.For instance,is the surge in collagen masks fueled by search queries or TikTok views?Our latest skincare report examines the trends shaping the category,taking a holistic approach by analyzin

3、g both TikTok and Google Search data through the Pop Index.K-beauty remains a dominant force,with brands like Anua and Medicube gaining traction,particularly on TikTok.Meanwhile,classic concerns such as dry skin remain top of mind for consumers on Google Search,alongside emerging interests in addres

4、sing less obvious concerns like marionette lines.Dive into the report to uncover the top trends driving skincare growth and identify emerging opportunities.To explore the Pop Index or gain deeper insights into evolving trends,book a free trial of Spate data today.Thank you,Olivier and Yarden,co-foun

5、ders of SpateSKINCARE INSIGHTS:THE POPULARITY BREAKDOWNWHAT IS THE POPULARITY INDEX?SPATES PROPRIETARY POPULARITY INDEX3The Popularity Index combines data from digital platformscurrently including Google and TikTok to show how popular a category or trend is.For example,looking at the graph on the ri

6、ght,the trend for“Toner”in the US grew by 41.7%over the past year.The index measures how“Toner”compares to all other beauty trends on these platforms.It adjusts for growth differences on each platform to accurately reflect the increase in popularity.The Popularity Index for“Toner”for US Google Searc