1、01FEBRUARY 2025US CONSUMER NAVIGATOR GLP-1s:Impact on Consumer Categories0202DISCLAIMER The information presented in this document is not intended to serve as medical advice,diagnosis,or treatment.The content provided should not be used as a substitute for professional medical advice,diagnosis,or tr

2、eatment.Individuals should always seek advice from their physician or other qualified health provider with any questions regarding a medical condition,diagnosis,or treatment Furthermore,the information presented in this document does not constitute an endorsement or recommendation of any specific pr

3、oducts,treatments,or services.The mention of any brand names,products,or services is for informational purposes only and does not imply endorsement by dentsu.03ABOUT THIS STUDYSurvey MethodologySurvey MethodologyThe survey was conducted by dentsu via Toluna,an online research panel.Administered on J

4、anuary 20th,2025.Distributed among a random sample of 1,000 U.S.respondents 18 years of age or older.Controls for nationally representative weighting across age,gender,region,race and ethnicity(using the latest publicly available U.S.Census numbers).The study was designed to garner 200 respondents w

5、ho have ever been on a GLP-1 drug for a selection of questions related to GLP-1 use and its impact on behaviors.The implications for brands that we are presenting in the report are implications that are solely based on consumer sentiment towards the drugs at the moment,based on their current underst

6、anding of the drugs and are subject to change based on how the discussion regarding GLP-1 drugs evolves within the scientific community.0304CONTENTS1.Top Consumer Insights2.Perception of GLP-1s in the US3.About Our GLP-1 Users4.Impact on Socializing,Leisure&Travel5.Impact on Health&Fitness6.Impact o