1、Confidential SuperAwesome 20132024Alpha Impact:How Kids Are Shaping Media,Tech&CommerceConfidential SuperAwesome 20132025This is a presentation about Gen AlphaGen Alpha:the generation born between 2010 and 2024(and so now aged up to 15).In some cases data about this generation is hard to find,so whe

2、re it makes sense we make cautious use of data sets including older ages.In the presentation,when we say:-Kids we mean U13s-Gen Alpha we mean U15s-Gen Z we mean people aged 15-25-Teens we mean people between the ages of 13-17 unless otherwise stated.This includes some members of Gen Alpha and some o

3、f Gen Z.Confidential SuperAwesome 20132025Every kid is a member of Gen Alpha.There are over 2bn U15s on earthGlobal U15 PopulationSource:UN,World Population Prospects 2024Confidential SuperAwesome 20132025A generation thats lived through interesting times and may be pretty different as a resultSourc

4、e:Pew Research,Edison20102025US smartphone penetration(total population)35%44%0ComedicUS social media penetration(total population)#global pandemics/lockdownsCutting edge of AI91%82%1TerrifyingWhat happens if you raise a generation while youre re-inventing the world?Confidential SuperAwesome 2013202

5、5Confidential SuperAwesome 201320251.Tech,Regulation and the“Avatar Generation”2.Attention Fragmentation and the End of“Kids TV”3.“Dismissed as Toys”-Gen Alpha and the Future of Social4.Shoppers and Makers5.Gen A(I)and the Next Generation of ProductsConfidential SuperAwesome 20132025All time high in

6、 screen time-although not that much more absolute time than a decade agoAverage time spent with screens(hours),US 8th Graders/8-1213-14 year oldsSource:Trends in U.S.Adolescents Media Use,1976 2016,APA8-12 year oldsSource:Common Sense MediaScreens makes up 60%of time not spent sleeping,in education