广告行业的隐私 — 应对监管挑战.pdf

1、PRIVACY IN THE ADVERTISING SECTOR:NAVIGATING REGULATORY CHALLENGESAlex DixiePartner,Head of AdtechBird&BirdOran KiziamVice President,PrivacyParamountBecky TurnerDPOTrainlineCatherine RhindGlobal GC,Marketing,Media and dCommerceUnileverWELCOME AND INTRODUCTIONSPrivacy&AdvertisingKey regulatory challe

2、nges for the advertising sectorConsiders the Transparency and Consent Framework(TCF)TC String considered personal dataHeld IAB Europe to be data controller of TC String and Joint Controller more broadly under TCFVarious follow on GDPR breachesDecision being appealed aspects now referred to ECJ.Uncer

3、tain currently as to status of the ruling as a whole.Ruling due to be published on 7 March.APD(BELGIUM)V IAB EUROPEAs a result of the APD case,IAB Europe updated TCF with version 2.2.Implementation deadline was 20 November 2023.Key changes:Can no longer rely on legitimate interests for purposes rela

4、ting to advertising and personalising content.Improved terminology,descriptions and explanations of purposes.Standardisation of vendor disclosures on global vendor list,including categories of data collected and retention periods for each purpose.Number of vendors to whom consent is being provided t

5、o be displayed on first layer of CMP.Various technical specification changes.Expect compliance audits from IAB!TCF V2.2Criteo is one of the worlds largest adtech platforms,focused on the retail sector.HQ in France.Fined 40m by the CNIL in June 23.Criteo relied on publishers to obtain consent for coo

6、kies but failed to verify that this consent was actually being obtained.Key pointsNeed to have a verification right in publisher contracts,that is actually enforced.Transparency in privacy policies remains key.Joint controllership for adtech?Make sure fully compliant contracts covering all of Articl