1、RIDINGUNLOCKED 2025THE AISHOCKWAVEGLOBALAT THE LEADING EDGE OFBRAND COMMUNICATIONSRESEARCHUNLOCKED 2025The age of expectations 0401-Perspective is everything 0902-Three pillars of AI trust 1503-From deficit to dividend 2304-Beyond words 2805-Native is the new normal 32Looking ahead 37Welcome from RW

2、Ss CEOAt RWS,AI is not new to us,it has been embedded in our DNA for decades.We pioneered AI-powered translation with Language Weaver in 2003 and have been a leader in AI data training services since 2017 and our expertise in both technology and human insight is shaping the next era of global conten

3、t and communication.The research in this report highlights a powerful truth:businesses that integrate AI responsibly and transparently,combining automation with human expertise,will be the ones to gain lasting trust.Our work at RWS reflects this commitment.We are harnessing LLMs to enhance our core

4、products,from Evolve and Trados Copilot assisting Language Specialists globally to Tridions GenAI features boosting content authors productivity.At the same time,we are pioneering Agentic AI to drive greater efficiency while maintaining the quality that global enterprises expect.But AIs impact exten

5、ds beyond efficiency,its fundamentally changing how brands connect with people.As this report shows,global consumers now demand AI content that is labelled,localized and culturally relevant.Organizations must rise to this challenge,ensuring that their AI-powered interactions are not only seamless bu

6、t also trusted.Were proud to be at the forefront of this revolution,trusted to help the globes leading enterprises break down barriers,unlock new markets and build trust at scale.This report offers crucial insights into the evolving AI landscape,the trust challenges that businesses must overcome and