1、2024TRENDREPORT2TREND 1REDEFINING WHAT IT MEANS TO BE HUMANTechnology and medical advancements are pushing the boundaries of the human experience.Will it help us live better lives?DESCRIPTION:Meta is partnering with celebrities to create avatars that can engage directly with consumers in a way that

2、feels like a real interaction.CONTEXT:Technophiles and gamers are already familiar with creating avatars in virtual environments.By making these avatars“come to life”through generative AI,consumers can have experiences that feel personal and engaging with brands and celebrities representing those br

3、ands.IMPLICATIONS FOR BRANDS:Users may encourage avatars to engage in compromising interactions that could harm brand trust and reputation.Vet technology providers extensively.Many consumers want to play with AI in ways that may involve sensitive data,such as biometric data.Brands must have best-in-

4、class safeguards if they intend to use such tools,and must ensure they meet data privacy legislation in their markets.AI AVATARS5NeuralinkBrain-BridgeResurrectionHUMAN-DIGITAL HYBRID TECHNOLOGIESImage Source:ShutterstockImage Source:ShutterstockImage Source:Shutterstock150 WITHIN REACHDESCRIPTION:It

5、s been said that the first person to reach 150 has already been born.Both high-tech medical interventions and data-backed life hacks could help us live better and longer.CONTEXT:The aging population is no longer willing to resign themselves to rocking chairs.Advanced biotech approaches such as CRISP

6、R,combined with simple life hacks such as Andrew Hubermans Daily Blueprint,promise to help us have more productive years.IMPLICATIONS FOR BRANDS:Intergenerational teams and older workers provide age diversity as brands develop products and services tailored for the new older consumer.Tools for agein