1、DELIVERING PERFORMANCEDIRECT,DIGITAL AND THE DYNAMICS SHAPING THE FUTURE OF OMNICHANNEL MARKETINGDECEMBER 2024PRESENTED BYACKNOWLEDGMENTSNOTICEThis report contains brief,selected information and analysis pertaining to the advertising,marketing and technology industries and has been prepared by Winte

2、rberry Group.It does not purport to be all-inclusive or to contain all of the information that a prospective manager,investor or lender may require.Projections and opinions in this report have been prepared based on information provided by third parties.Neither Winterberry Group nor its respective s

3、ponsors make any representations or assurances that this information is complete or completely accurate,as it relies on self-reported data from industry leadersincluding advertisers,marketing service providers,technology developers and agencies.Nor shall any of the foregoing(or their respective offi

4、cers or controlling persons)have any liability resulting from the use of the information contained herein or otherwise supplied.All trademarks are the property of their respective owners.2024 Verista Partners Inc.d/b/a Winterberry Group.All rights reserved.This report would not have been possible wi

5、thout the significant contributions of the hundreds of marketing industry leaders who contributed their time and insights in support of this research.To all of them,we say thank you.Additionally,we recognize the support and contributions of those companies whose sponsorship made this research possib

6、le,including:PRESENTING SPONSORPREMIER SPONSORSFOUNDING SPONSORS3TABLE OF CONTENTSTABLE OF CONTENTS05 Introduction&Executive Summary07 U.S.Direct Mail ExpendituresIn Summary 07 Confluence of factors has driven a modest rebound in marketer investment following a pronounced slump in 202310 Trends 2024