1、BLUEPRINTAI forPersonalizationPUBLISHED 2024 Marketing Artificial Intelligence,LLC 2024Your AI Opportunity for PersonalizationThe Top Use Cases for AI in PersonalizationWebsite DesignPersonalized ContentPersonalized ExperiencesLocalizationPersonalized RecommendationsConversion OptimizationUser Segme

2、ntation and AnalysisHow Real-World Brands Get Results from AI in PersonalizationEcommerce site sees 80%increase in conversions using AIGlobal team uses AI to launch localized sites in just 3 hoursThe Top Tools for AI in Personalization WebflowAmazon PersonalizeAirshipPersadoRasa.ioYour Next Steps wi

3、th AI in PersonalizationAbout WebflowAbout Marketing AI Institute3141514161715162020565AI FOR PERSONALIZATION BLUEPRINT2Table of Contents Marketing Artificial Intelligence,LLC 20249911768783Your AI Opportunity for PersonalizationMarketers are rethinking what they know about personalization,and with

4、good reason:AI is transforming what is possibleand what is expectedin consumer-brandrelationships.Heres the thing:Buyers expect a consistent experience when interacting with brandsacross devices and channels.But up until recently,there was one big thing holdingmarketers back.The old methods of perso

5、nalization were based on rigid rules:if X,then Y.Predefinedrules and manual segmentation were just the way things were.Thats all changed,thanks to AI.Consider the difference in just a couple of years:Then:Copywriters and designers created multiple versions of content for predefinedbuyer segments.Now

6、:AI can generate unlimited versions of contentcopy,images,audio,and evenvideoin seconds.Then:Personalization was based on segmentation,grouping buyers based ondemographics or interests.Now:Generative AI powers hyper-personalization at an individual level,catering tospecific user interests,preference