1、Automotive Smart Surface Industry Report,2024D Research on automotive smart surface:Plastic material+touch solution has become mainstream,and sales of smart surface models soared by 105.1%year on yearIn this report,smart surface refers to an interior technology that is used outside the vehicle or in

2、side the cabin and is integrated with various interior materials(including but not limited to leather,fabric,wood,glass,plastic,natural fiber,metal,etc.)through electronic sensors.It can be functionalized(for decoration or issuing commands)and can generate light and heat,or issue commands,sounds,etc

3、.when Sales of smart surface models surged by 105.1%year on yearIn 2024,automotive smart surfaces find very rapid adoption,with a rising penetration rate:From January to September 2023,sales of models equipped with smart surfaces reached 256,000 units.From January to September 2024,sales of models e

4、quipped with smart surfaces climbed to 525,000 units,soaring by 105.1%on a like-on-lie basis,with a penetration rate of 3.4%.From the perspective of installation locations,smart surfaces are mainly concentrated in steering wheel,center console,doors,dashboard functional zone,etc.,providing sensing/t

5、emperature control/lighting functions.From January to September 2024,among the smart surface models,most applied smart surfaces to the center console,with sales up to 234,000 units;those that applied smart surfaces to doors,ceiling,and steering wheel grew rapidly year on year,with sales reaching 111

6、,000 units,21,000 units,and 75,000 units, The 2024 Camry uses electrostatic touch and patterned transparent panel at the center consoleWherein:The center console adopts smart surface interior trims,integrating multiple functions such as information display and air conditioning,and transforming the o