东西互动：出海营销-东南亚和南美洲媒体产业研究2025（34页）.pdf

1、Copyright 2024 westOeast?&?Southeast Asia&South America media landscape2024Lets Get StartedCopyright 2024 westOeastCopyright 2024 westOeastCopyright 2024 westOeast2?Southeast AsiaCopyright 2024 westOeast3?好?1?2?3?1?好?2?Facebook?Instagram?YouTube?固?3?好?同?1?好?2?3?Copyright 2024 westOeast4?好?5.65?1.24?

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3、02020212022*2023*2024*Mobile ad spend in billion U.S.dollars?2024?3.42?好?4?13?2?50?好?3?48?62%?61%?54%?47%?hrs:min?2024?好?billion U.S dallors?好?top3?信息来源：各类公开资料和研报，东互动分析How do you search for specific information on a product that you want to buy？Copyright 2024 westOeast6?好?22%29%47%60%78%71%53%40%0%2

4、0%40%60%80%100%120%East AsiaAustralia and OceaniaSoutheast AsiaSouth AsiaAd spend shareTraditionalDigital?好?OOH?2023?择?2020?好?53%?47%?47%?78%?71%?好?好?ooh?2020?信息来源：各类公开资料和研报，东互动分析Copyright 2024 westOeastCopyright 2024 westOeast?7?Copyright 2024 westOeast8?好?15.2916.4216.0118.3319.5220.6621.6522.5823

5、.4524.280501001502002503003504004502018201920202021202220232024*2025*2026*2027*Ad spend in billion U.S.dollarsAustralia and OceaniaEast AsiaSoutheast AsiaSouth Asia?好?2023 vs 2024?hrs?mins?择?2018-2023?(U.S billion dollars)?好?劲?好?劲?劲?好?2018?2027?好?劲?好?好?劲?2024?2023?信息来源：各类公开资料和研报，东互动分析Copyright 2024

6、westOeast91.?OTT?好?2024?60.4?2029?66.2?好?2024?154.4?2029?185.3?2024?110?OTT?&?billion U.S dallors?TotalvsOTT videovsTraditional TV?好?1.?OTT?Over-the-Top?2.?OTT?OTT?OTT?YouTube?Netflix?好?iQIYI?3.?好?VOD?信息来源：各类公开资料和研报，东互动分析Copyright 2024 westOeast102.?塑?billion U.S dallors?million U.S dallors?好?2024?2