1、2025 Consumer ResearchMeet Every Shopper,Every Channel,Every MomentRE PORTP A G E 2 O F 5 72025 CONSUMER RESEARCHIts nothing new:The way shoppers move through the buying journey has shifted again and will continue to change until the end of time.While that may seem dramatic,its not false.Shoppers ha

2、ve never been stagnant,and your brand shouldnt be either.Whats more apparent than ever before is that shopping is no longer just something shoppers“do”its something thats always happening(whether theyre aware of it or not).Its become clear that the boundaries between“shopping”and“not shopping”have d

3、issolved,whether shoppers come across your brand while watching YouTube,scrolling on TikTok,searching through Googles endless results pages,or walking through a brick-and-mortar store.Our consumer research shows that if brands want to achieve success in 2025,they must meet every shopper across every

4、 channel,at every moment,with engaging,accurate,and consistent shopping experiences and product content.Learn how to build meaningful connections at every touch point,create seamless shopping experiences,and stay present in every moment that matters to shoppers.Entering the Always-On Era of Shopping

5、Shoppers Are Redefining the Shopping Experience(Again)ContentsMeet Every Moment in the Always-On EraAbout Salsify Online Spending TrendsProduct Return TrendsProduct Research TrendsProduct Purchase TrendsDiscovery Channel TrendsBrand Trust TrendsOmnichannel Commerce TrendsProduct Content TrendsAbando

6、ned Sales TrendsProduct Search Results TrendsIcon KeyKeep an eye out for these icons throughout the report to get actionable insights that can help you guide your brand strategy.Ecommerce 101:This icon highlights foundational ecommerce concepts and best practices,helping you build a solid digital sh