1、77.577.477.277.076.976.976.876.776.776.676.576.376.276.275.775.675.675.675.375.275.275.275.175.074.974.874.774.774.373.973Sandpiper Global Reputation Capital Index 2024MANAGING REPUTATION AMID DISRUPTIONInform.Create.Shape.Executive Summary 03Profiles of our Respondents 05Key Findings 06Part One:Rep

2、utation landscape in 2024 10Part Two:Global Reputation Capital Index 22Part Three:How reputational risks and weaknesses are impacting organisations 50Part Four:Investment is increasing 57Part Five:Reputation advice falling short of expectations 59Recommendations 62About Sandpiper 632Executive Summar

3、yIn 2024,Reputation Management is more complex than ever.Organisations are beset by issues and risks,and constantly looking to do more with less in uneven economic circumstances.They are operating in a world that is paradoxically more connected yet deeply divided.Amid this landscape,the organisation

4、al leaders we surveyed globally for our inaugural Sandpiper Global Reputation Capital Index are keenly aware of the importance of reputation,with 98%rating it as important to commercial success.At the same time,however,most believe reputation is becoming harder to manage.The survey data shows this i

5、s largely a result of trending issues,such as the rise of misinformation and disinformation,data privacy and cybersecurity issues,and rising geopolitical tensions(among many others).Perceived importance Considered strong Citizenship91%42%Cyber&Data Security96%49%Leadership&Governance94%45%Corporate&

6、Financial Performance95%56%Products&Services94%49%Employee Experience93%43%3Executive summaryWhen managing these issues,a lack of reputational strength can have real impacts.Nearly three quarters(72%)of leaders globally say reputational weaknesses have negatively impacted their organisations in some