1、Demand Spring 2024 Benchmark Study:AI in B2B Marketing2024 BENCHMARK STUDY:AI IN B2B MARKETINGDEMANDSPRING.COM2DEMANDSPRING.COM2024 BENCHMARK STUDY:AI IN B2B MARKETING0.0 TABLE OF CONTENTS0.0 Table of Contents1.0 Executive Summary 032.0 Key Findings043.0 Introduction054.0 Current State of AI Adoptio

2、n in B2B Organizations 4.1 Adoption Rates and Familiarity 4.2 Key Benefits Sought from AI 4.3 Applications of AI in B2B Marketing06 07 08 095.0 Challenges and Barriers to AI Implementation 5.1 Skill Gaps and Internal Expertise 5.2 Ethical Considerations and Transparency 11 12 146.0 The Future of AI

3、in B2B Marketing 6.1 Marketer Sentiment and Implementation Plans 6.2 Potential Impact and Opportunities 16 17 197.0 Recommendations for Successful AI Integration 7.1 Upskilling the Marketing Workforce 7.2 Collaboration with External Experts 20 21 228.0 Conclusion249.0 About Demand Spring&AI Services

4、 251.0 EXECUTIVE SUMMARYThis Demand Spring study explores the current landscape of Artificial Intelligence(AI)adoption within B2B marketing.We surveyed C-Level Executives,Senior Vice Presidents/Vice Presidents,Senior Directors/Directors,and specialists to gain insights into how various North America

5、n B2B industries and organization sizes are implementing AI and using it to inform future strategies.The analysis examines the motivations,applications,challenges,and future outlook for AI integration in B2B marketing strategies.2024 BENCHMARK STUDY:AI IN B2B MARKETING3DEMANDSPRING.COM1.0 Executive

6、Summary2.0 KEY FINDINGS2.0 Key FindingsEarly Stage with High PotentialFocus on Efficiency and Customer ExperienceSkills Gap Hinders ProgressEthical Concerns Require AttentionContent Creation,Data Analysis,and Automation Lead the WayMixed Outlook on Future AdoptionB2B marketing is in the early stages