1、THE ESSENTIAL GUIDE TO THE WORLDS CONNECTED BEHAVIOURSGLOBAL OVERVIEW REPORTDIGITAL 2025GWISTATISTADATA.AISIMILARWEBSEMRUSHGSMA INTELLIGENCEOOKLASKAILOCOWISESOCIALINSIDERPARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLESimon Kemp Chief AnalystDataReportalAll of the signs point to 2025 be

2、ing another“bumper year”in connected tech,with rapid advances in AI,the evolving social media landscape,and broadening online behaviours all gearing up to reshape the digital landscape over the coming months.Moreover,the data in this latest update to our Global Digital Reports series shows that were

3、 living increasingly“connected”lives.For example,were using the internet for an ever wider range of activities and tasks,and weve seen the amount of time that people spend online edge back up over recent months too.Finding information remains the top motivation for using the internet,and despite fre

4、quent misrepresentation in the media young people are just as likely as ever to use search engines.However,were also seeing search behaviours evolve,and a greater number of people are adding more varied sources of information to their online research activities.But its also interesting to see the en

5、during appeal of various online activities and brands.For example,email continues to gain popularity,even amongst younger audiences.And perhaps most strikingly despite pervasive AI hype and headlines the latest data suggests that a greater number of people still use Yahoo!than use ChatGPT.Thats just

6、 a small selection of the insights that youll find in this years reports,but its probably better if I let the data do the rest of the talking.I hope you find our full suite of Digital 2025 reports valuable,and that the data they contain helps you take full advantage of the opportunities that this“bu