Falcon：2022年数字营销趋势报告（60页）.pdf

1、Falcon2022年数字营销趋势报告22022 Digital Marketing Trends Falcon.ioContentsIntroduction_ 3Methodology_ _ 4How did we do in 2021?_ _ 52022: What the crystal ball says_ 9Trend #1: Retro Revolution_ _ 10Trend #2: Community Content_ 14Trend #3: Mixed Reality_ 19Trend #4: Influencer Commerce_ 26Trend #5: Noisele

2、ss Niche_ 31Trend #6: Consumable Content _ 35Trend #7: Cross-Generational Marketing_ 39Trend #8: Social Support _ 43Trend #9: Audio Activity_ _ 47Trend #10: Improved Inclusivity_ 50Bonus trends_ 54IntroductionLets jump right in!History has always been cyclic. And if weve learned anything from our pa

3、st, its that pandemics change society. The Bubonic Plague led to the Renaissance. The Spanish Flu led to the Roaring 20s.The COVID-19 pandemic has parallels with the plagues of our past. It wouldnt be a stretch to predict that much like our past pandemics, our tumultuous present will lead to a great

4、 societal change in 2022.The events of the past two years made new needs crop up and brought about a radical shif in the way companies do business. This post-pandemic recovery period is a watershed moment in which well decide the future of business and marketing.As we transition into 2022, the main

5、goals of every business should be to understand shifing consumer needs and capture new growth opportunities. Thats why weve compiled this list of 10 digital marketing trends that are on the upswing so you can win big in 2022.This eBook will show you where the digital marketing world is headed, how l

6、eading brands are already capitalizing on these 10 trends, and actionable tips on how you can leverage them. The trends are also supplemented by insights from monitoring 100 million online sources, listening to 100,000 brands, and analyzing more than 8 billion pieces of content published online.3202