1、MethodologyThis report is based on data collected between H2 2023 to H1 2024,with YoY comparisons based on H1 2023.Reference PeriodThe United States,Japan,South Korea,Southeast Asia,the United Kingdom,France,Germany,Brazil,and over 100 others.Our data excludes Mainland China.Market ScopeAction&Shoot

2、ing,Adventure,Arcade,Board,Card,Casino,Music,Racing,Role-Playing,Simulation,Sports,Strategy,Trivia,Word,and others.Game GenreMetrics1.App Advertiser Volume:The total number of apps advertising in a set period.2.Ad Purchase Volume:The quantity of ads bought by apps.3.Ad Impression Volume:The count of

3、 in-app ads displayed in a given period.4.Ad Format Adoption:The number of ads displayed by format,relative to other formats.5.Ad Campaign Duration:The length of time(in days)a typical campaign runs for.THE STATE OF GAMES MEDIA BUYING 2024 US SPOTLIGHTKey Findings#2In ad impressions.#1In number of a

4、dvertisers globally.Video Adsare the most popular ad format in the region.The US Market THE STATE OF GAMES MEDIA BUYING 2024 US SPOTLIGHTIntroductionThere has been no more volatile app market than gaming in the past decade.However,opportunities exist for app companies ready to strike.The market is e

5、volving:hyper-casual has grown into hybrid casual.Live Ops continues to put the onus on retention,and rewarded ads gain real traction.New monetization strategies like value-driven bundles keep players engaged.For success in 2024 and beyond,data-driven approaches remain crucial.Our latest report is a

6、 valuable tool for marketers looking for an edge on the competition.THE STATE OF GAMES MEDIA BUYING 2024 US SPOTLIGHTThe US ranks 1st in the number of advertisers and 2nd in ad impressions.Key Market Rankings,H1 2024 Key MarketAd Impression Volume RankingSEA1US2Middle East3India4Key MarketApp Advert